At Citrojugo, we believe that the development of communities is also reflected in the spaces that represent them. For this reason, in collaboration with SiCar Farms, we donated the iconic letters of the municipality of Cuauhtémoc—a symbol that strengthens identity, a sense of belonging, and local pride.
This initiative was made possible thanks to joint efforts with the municipal government, led by President Lupita Solís, whom we sincerely thank for joining forces and enabling companies and authorities to actively collaborate in enhancing the urban environment. Actions like this demonstrate that when there is coordination, positive impact is multiplied.
The letters not only serve as a visual landmark, but also as a gathering place for residents and visitors. In this sense, the project includes an artistic intervention that will bring the space to life: the mural framing the letters will be created by Azu Tattoo, whose creative talent will add color, history, and cultural expression to the heart of the municipality.
For Citrojugo, participating in projects like this is a natural extension of our social commitment. Beyond our productive activity, we seek to contribute to collective well-being and to the creation of spaces that reflect the history and values of the communities where we operate.
We will continue to promote initiatives that generate shared value, foster local identity, and strengthen the bond between company, community, and territory. Because caring for our environment is also part of doing things right—from the roots up.