A Strategic Gathering in Tokyo
From March 11 to 14, 2025, Tokyo became the epicenter of the food and beverage industry as FOODEX Japan 2025 took place at the iconic Tokyo Big Sight. Recognized as one of the most important trade fairs in the sector, this event brought together producers, distributors, and industry leaders for a dynamic exchange of new trends and business opportunities.
For Citrojugo, FOODEX was more than just a platform to showcase our citrus juice concentrates and essential oils—it was an invaluable opportunity to strengthen commercial relationships with the Japanese market and explore new synergies with international companies.
Strengthening Mexico-Japan Trade Relations
One of the most meaningful moments of our participation was sponsoring the networking event at the Mexican Pavilion, organized by the Mexican Embassy in Japan. This exclusive gathering provided the perfect environment to connect with clients and strategic partners, fostering discussions that pave the way for future collaborations.
We extend our deepest gratitude to Ambassador Melba Pría and her team for their invitation and unwavering support in reinforcing the trade ties between Mexico and Japan. This event reaffirmed Citrojugo’s commitment to quality, freshness, and expanding our products in highly demanding international markets.
Japan’s Growing Demand for Natural Ingredients
FOODEX 2025 made it clear that Japan continues to embrace high-quality, natural, and functional ingredients, aligning with the preferences of modern consumers. Our products, known for their freshness and versatility, were at the center of multiple discussions on how citrus ingredients can elevate the flavor profiles of food and beverages.
From meetings with key distributors to interactions with new prospects, FOODEX allowed us to gain deeper insights into the needs of the Japanese market and further solidify our presence in the region.
What’s Next for Citrojugo
Every international event is an opportunity to reaffirm our vision: bringing the essence of Mexican citrus to the world. FOODEX Japan 2025 provided us with valuable insights, new connections, and the certainty that there is enormous potential for continued growth in this market.
To everyone who visited us at Tokyo Big Sight—thank you for your trust and interest in Citrojugo! We remain committed to building bridges between cultures and businesses with the same passion and dedication as always.
